Your website is often your first point of contact, which is why it is so important. A website reinforces your online presence while providing essential information for your audience.
We have helped many clients design user-friendly and aesthetically pleasing websites. Your website should add value to your user – we can show you how to create content that is informative without being overwhelming.
We will show you how to keep your website to-the-point, making it easy for your target audience to locate the information they are searching for.
Why Is Your Clinic Website So Important?
Having a website enables you to market your services to potential patients who need them. A website is an essential tool in improving your clinic’s online presence and establishing your credibility.
Through your clinic website, your patients can find all the information that they need regarding your services. Additionally, your website opens a channel of communication between your practice and the patient.
An effective website provides a clear message and communicates your clinic as a solution to your patient’s problems. This value proposition may showcase the range of treatments you offer, your medical practitioners’ experience, or hospital affiliations. These factors will draw patients to your clinic. Therefore, they should be communicated clearly on your website.
Why Should Your Clinic Website Be Mobile-Friendly?
Nowadays, an increased number of people are using their smartphones to browse the internet compared to using their desktop computers. Statistics show that there are 3.6 billion smartphone users worldwide. Due to this increased usage of smartphones over computers, Google has begun to index websites with mobile-first indexing.
With Google’s mobile-first indexing, you have minimal chances of ranking on the first page of Google if your website is not mobile-friendly. Thus, your website has to be mobile responsive in every aspect, including site loading speed, page alignment, text, and images.
Your website should be easy to read, understand, and navigate on even the smallest screen available. If your website has a mobile responsive design, users should not have to pull, pinch, drag, zoom, or adjust the screen. Your clinic’s website content should respond to the screen size of the user’s device.
Factors such as these ensure a better user experience, especially now that most potential patients perform web searches on their smartphones.
Does My Clinic’s Website’s Speed Affect Its Overall Performance?
Another way to ensure that you deliver an optimised user experience is by making sure that your clinic’s website loads fast. You do not want potential patients to grow impatient and leave your website due to a slow-loading website.
Page speed is a crucial component of on-page search engine optimisation (SEO). A quick loading speed increases the chance of a potential patient inquiring via your website, contributing towards a reduced bounce rate.
For instance, it has been noted that pages that take two seconds to load have an average bounce rate of 9%, while pages that load within five seconds have a bounce rate of 38%.
A visitor “bounces” when they go to a page on your website from an external source, then leave without going to another page.
With a higher page speed, you will have more chances of converting visitors to your clinic’s website into patients. Studies also indicate that a 100-millisecond delay in loading time can significantly decrease your conversion rates by 7%.
Additionally, website speed is a direct ranking factor. Google considers speed as a variable for determining rankings.
Why Do I Need to Optimise My Clinic’s Website and How Can I Do It?
Optimising a website enhances your visibility and attracts the attention of potential patients. This process is not something you only do once; it is constant and immersive. Website optimisation includes making the site functional, robust, informative, and easy to use across multiple devices.
Optimisation also looks at how a website guides a user through the process of landing to becoming a loyal repeat patient.
Here are some of the best practices to optimise your clinic’s website:
It is not enough to build a good website that showcases the treatments or procedures your clinic offers. Each page should also contain information relevant to your patients’ needs. It is essential to update your content regularly.
Blog posts and frequently asked questions (FAQs) are great examples of content that is helpful to your website visitors. You can provide information about different conditions, symptoms, and other health tips that patients usually search for online.
Adding more strategic and relevant keyword-driven content will generate more traffic for your website, which in turn boosts your search rankings. This content will also help build trust with your visitors as they will recognise you as an expert in your field.
Other ways to supplement your website with additional content and compelling visuals include case studies, infographics, educational videos, interviews, and medical news.
You should be aiming to use targeted keywords that describe your clinic to make your website more visible. Take time to research keywords that people are likely to use in different search engines.
Tools like Google Keyword Planner will give you an idea of the most popular keywords in a particular industry. The following are the main types of keywords you should incorporate:
Having a sitemap makes it easier for search engines, such as Google, Yahoo, and Bing, to navigate and understand your website. A sitemap will ensure proper indexing, which results in enhanced rankings.
You can find numerous sitemap-generating tools online that can automate the process. A sitemap contains a breakdown of links to website pages. These links allow visitors to easily and quickly navigate any part of the website.
Local Search Optimisation
Optimising your clinic website for local search will make it easier for potential patients to find you. A patient who requires healthcare will typically search for medical clinics near them.
There are various listing services worth considering, such as Google My Business. These tools allow you to create a page containing vital information, including your clinic address, contact number, and business hours. These tools also come with maps to show people your location.
What Are the Google Tools You Need to Link to Your Website?
To help with your website optimisation, you can link the following Google tools to your website:
Google Analytics is an essential tool for every website. It is a web analytics service that tracks and reports website traffic.
This tool lets you create goals and conversion tracking to get the most out of your analytics information. You can use this information to improve your website’s optimisation, content, and user experience.
Google Search Console
Google Search Console, formerly known as Google Webmaster Tools, is a web service designed for web admins. This free tool is a must for SEO as it tracks your site’s search performance. You can check the indexing status and optimise the visibility of your website.
Google Search Console enables you to view your organic search results and the performance statistics for the organic search queries. This data helps you better understand how organic search results and paid ads work together.
You can also identify relevant search queries with low organic traffic volume and target these keywords. As a result, your overall traffic will increase.
Google Tag Manager
Many websites do not have tracking functions and reliable data collection due to messy code injection. Google Tag Manager can manage and consolidate all your tracking codes or scripts.
Google My Business
Google My Business is one of the most valuable local SEO strategies to optimise your website. This tool allows you to manage your online presence across Google, including Google Search and Google Maps.
To gain more traffic on your website, ensure that all the listed information is correct, updated, and relevant to your clinic.