Is Instagram Really A Medical Marketing Power Tool?
What Is Instagram Marketing?
Instagram marketing refers to the utilisation of Instagram to raise brand recognition and introduce new services or items. Instagram allows you to personalise your brand and communicate with your patients.
It’s a terrific medium for clinics and healthcare organisations trying to expand organically, with over one billion active users on the network. Instagram is the ideal platform for reaching a large audience – there are over a billion active users on the platform each month. Data indicates that Instagram users spend an average of 53 minutes a day on the platform, making it the second most frequented social network after Facebook.
Instagram makes it easier to stay in touch with your patients and potential patients. People appreciate connecting with companies through social networks — 90% of Instagram users follow at least one firm. Another thing to consider is that sales acceleration changes on Instagram. According to a 2019 Facebook study, 65 per cent of those asked accessed a brand’s website or app after seeing it on Instagram, 46 per cent of those polled made a purchase from a brand, whether online or in person. Instagram marketing is effective in increasing brand exposure.
Additionally, the same data showed that brands who failed to have an Instagram account, on the other hand, are likely to be ignored by potential customers. Meaning that if you want to position yourself where potential patients are looking, you should not fail to place yourself on the relevant social media channels.
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How Can Instagram Marketing Help My Clinic?
Instagram outperforms all other social media channels in terms of client interaction. It’s no surprise that Instagram is used by more than half of the world’s finest companies. Instagram’s visual nature is its competitive edge.
Humans are fundamentally visual beings, and the chance to be a part of a network that delivers an endless stream of aesthetically appealing content might feel like a respite from the dense walls of text-based information we get on other platforms.
Visuals are proven to elicit emotions, allowing medical practitioners to establish strong bonds with their target audience and eventually help a clinician to grow. The right hashtag, or a mix of hashtags, will help your medical practice reach a larger audience. You will have a higher chance of acquiring followers, receiving more content shares, and enhancing patient involvement if you make your medical practice more discoverable.
If you utilise campaign-specific hashtags, you should urge others to use them inside your post. You can watch the distribution of your campaign and know who is utilising your hashtags if individuals use the hashtag. Hashtags make it simple to track the progress of your campaign. You may also respond to users of your hashtag.
If you observe someone using your hashtag, you may leave a comment on their photo. This is an excellent opportunity for you to engage with potential clients. You may establish a reputation by connecting with them using hashtags.
How Can My Clinic Start Reaping the Benefits of Instagram Marketing?
Marketing isn’t only a one-time event with long-term ramifications. Marketing is about adjusting to changing patient behaviour and the environment in which your clinic operates.
Raising knowledge about reputable sources makes it simpler for your followers to respond to improper healthcare social media claims made by their own social connections, which will eventually increase your reach and bring you more patients.
You may reach new potential patients while educating the broader public about significant health concerns by generating high-quality, reliable material and distributing it on sites like Instagram.
What Type of Content Should I Post on My Clinic’s Instagram?
Focus on material that helps healthcare providers stand out, such as videos, behind-the-scenes information, and products or services. Images are significant since posts with photographs receive 36% more likes.
Additionally, Instagram posts regarding your staff can be beneficial. For starters, your patients are able to put a face to your medical team, helping them form a sense of trust. Plus, seeing your medical team assisting patients in similar situations to themselves lends credibility to your brand and fosters trust.
When you upload material to Instagram, you want it to catch the attention of your followers. You want people to stop scrolling and pay attention to your content. The easiest way to accomplish this is to share engaging content.
What Are the Advantages & Disadvantages of Instagram Marketing for My Clinic?
The most significant benefit of utilising Instagram might also be its disadvantage: it primarily relies on photographs. That implies you should be highly cautious about the pictures you upload on Instagram.
Poor content may result in a missed opportunity to connect with a potential patient. Instagram advertising is no longer limited to photographs on a timeline. Brands that want to leverage their visual content may employ Instagram’s ad types, including pictures, videos, stories, and reels.
One of Instagram’s most evident downsides is that not everyone uses the platform. Your material has limitations. You cannot elaborate on the product in your Instagram post. You are only permitted to submit videos less than 60 seconds long.
In addition, the recommended length for Instagram captions is 138 to 150 characters. It is 125 characters for any advertisement. If you intend to utilise several hashtags, limit yourself to 5 to 10 hashtags. Using too many hashtags might easily result in your account being banned or regulated.
One must understand that every platform has its own set of pros and downsides. To satisfy your targeted marketing goals, you must exercise caution when selecting a platform for marketing reasons. In recent times, Instagram is a platform that can help doctors and practitioners evolve quickly and get their clinics noticed by potential patients by taking smart steps and posting relatable but engaging content.