Brand Loyalty & How it Impacts Your Clinic
Do you want your patients to feel comfortable with you and keep coming back for the care you can provide? Knowing the importance of brand loyalty and the factors that contribute to developing a successful healthcare brand or business can help you achieve this.
Establishing a brand by offering a service or product is one thing but keeping it up with the market competition is another arduous task. This same theory applies to all businesses, including healthcare, and more specifically, your clinic.
Table of Contents:
What Is Brand Loyalty
Brand loyalty is the association of a consumer with a specific brand and their affiliations with these brands that make them repeat purchases of their products or services. These relationships are built over extended durations that require continuous fostering.
Likewise, for a healthcare brand to be recognised and for you to develop clinic brand loyalty, one of the best ways is to create a good relationship with your patients. It can be complex and require some effort, but it is definitely achievable.
The old idea of advertising through newspapers and print media is gradually losing its impact in the modern world. Today, if you want to market your clinic effectively, Facebook videos will be the way to go. Let us explain why:
- Facebook is cheaper: Facebook doesn’t charge you a penny to create and operate a page for your business, but if you want to speed things up, then you can invest in Facebook Ads, which is cost-effective as compared to print media. Additionally, these ads allow you to target specific groups, meaning you can reach your intended audience with ease.
- Facebook has more impact: Compared to traditional advertising, digital marketing, primarily Facebook videos, are much more effective in converting a viewer into a customer, which makes it a better option. You are also able to track these conversions and make adjustments to your ads as needed.
- Facebook has more reach: Facebook is the largest social media platform as of now with 1.1 Billion monthly active users, so your business can grow leaps and bounds if you utilise Facebook as a marketing tool the right way.
Having discussed the merits of Facebook over other forms of media and how it can help your clinic marketing strategy, let’s dive deep into how you can create Facebook videos that can convert a viewer into a patient.
Why Does Brand Loyalty Matter to Your Clinic?
To keep going and continuously grow your business or brand, brand loyalty should be a top priority. If you have managed to foster a relationship with a patient and have seen your clinic receive positive reviews, there is a sense of trust and familiarity. Meaning that these patients are more likely to return to you in the future and recommend your clinic to friends and family requiring similar care.
Your clinic brand loyalty will help you stay ahead of the competition while ensuring that your patients are treated with the utmost care. We’ve created a list of tips that you can follow and implement within your clinic to boost your brand loyalty.
Creating a Good Relationship With Your Patients
The first thing in establishing brand loyalty for a healthcare brand or a doctor is to communicate with their patient. One study found good communication to be a key factor in improving doctor-patient relationships.
Being a patient and needing medical attention can often be scary or daunting. In this state, understanding your patient’s state of mind and filling the communication gaps will help build rapport.
In terms of healthcare, fostering relationships with the patients is more than just good for the business as it is also good for the patient’s overall wellbeing. Additionally, as the doctor-patient relationship upgrades, so does their health as they become more comfortable speaking to you about their conditions. Communication is the key to unlocking this achievement.
Understanding Your Patients’ Perception of Value
The patient’s perception of value is equivalent to your brand’s reputation. Perceived value is a patient’s perception of a facility or a service as per their experience.
It adds value to your brand loyalty. If patients have a remarkable experience at your healthcare organisation, they are more likely to return and recommend you to someone they know.
Why does your patient’s perception of value matter? It matters because a patient feels they did not have a good experience at your clinic, they may decide to go elsewhere in the future. If they find the services inadequate or feel unsafe, they will probably not return. So, we can say that perception is everything when it comes to building your clinic’s brand loyalty.
Learning How to Facilitate Personal Experiences
According to various studies and actual experiences, to resonate with the competitive market of health facilities and healthcare brands, improving personal experiences is helpful.
Brands need to learn about the personal experiences of their patients. Different patients have different demands that connect them with specific services offered by a brand. Many patients want to feel heard. Others may seek a certain level of attention or top-notch customer service.
To learn the delivery of the personal experience, brands need to focus on improving the interaction and building stronger relationships. A proper introduction and brief analysis of your patient’s needs and expectations go a long way to patient satisfaction.
Brand loyalty is closely tied to how a brand, business, or practice makes the consumer feel. Personal touches and strong patient-doctor communication help to reduce anxiety, make the patient feel safe, and build a trusting relationship.
How to Manage Your Clinic’s Reputation
After building a healthcare brand, reputation management is the most critical stage, and it is an imperative piece of the puzzle for brand loyalty development.
For many patients, reputation is everything. A patient may have a pleasant experience but could lose faith if he comes to know about someone’s awful experience with the same doctor or service.
In this advanced era, online reviews matter as they advocate for the business reputation of the practice, product, or service. As discussed earlier, the perceived value of patients adds to brand loyalty. Likewise, managing the reputation by delivering exemplary customer service is a key step.
Taking Advantage of Social Media
Once a brand gets recognition, attracts patients, and develops brand loyalty, effective management is required. Social media is a great way to engage and actively involve the customers.
It is a powerful tool to attract a new audience and stay in contact with regular patients. Take advantage of social media to engage with the patients in the long term.
Enhance interactions by posting interactive polls, regular updates about your services, and sharing positive reviews. Don’t forget to respond to your comments and questions to reveal activeness on social media platforms.
Building relationships with your patients is an essential step to being seen as a healthcare leader in your circle or community. Understand what patients are looking for when they are searching for medical attention. Once you are able to understand your potential patients, you can work towards meeting these expectations.